How to Sell Retail in a Tanning Salon

Sales can feel hard, particularly in a salon where your customers are usually coming in for one service. However, if you can learn the trick to it, selling retail is an amazing way to boost business and help problem solve for your clients. The perfect place to make these sales is in the spray-tan room! your clients can often feel naked and nervous, but this is an ideal time to build rapport with your client and sell them products in an authentic way. We have the perfect five step process to making sales in the tanning room, and keeping your clients returning for more!

Small talk

While spraying a client it is always important to build a relationship and make a lasting impression. Just like everything in life, we are much more likely to gravitate towards someone that is friendly and engaging, so make sure to ask plenty of questions.

During this time ask your client questions such as, what are your plans for the weekend, do you fake tan at home, do you have any trips planned, etc. These little bits of information are natural paths to selling your products.

Problem-solving

The next phase of our method involves using all the information you have learned and figuring out how you can problem solve for your customer. The most authentic sales come when the seller offers a solution to an issue the client has, rather than suggesting a product that may have no relevance to them. For example, If your client has events two weekend in a row you can suggest an Exfoliator to help buff away the tan, in between weekends. Travelling customers are also great to sell to, as you can recommend a Gradual Tan to extend their spray-tan over the length of their trip or let them know about any travel sized products you might stock.

If you notice their skin is a little dry on certain areas, you can advise them about Creme De la Creme moisturiser. The possibilities are endless, as long as you listen carefully to your customer and make sure you are thinking of what would best suit them. There is no use selling them a product they don’t need, this will make you appear in-genuine, and lessen your chances of a repeat customer.  

Retail

Once you bring up a product the client will usually ask about it, which gives you the opportunity to show them how well you know the product, and why it would be perfect for them. List off the key features, talk naturally, and be sure to ask relevant questions to discern what product would be ideal for them. For example, if you were talking about a tanning product, find out what their skin type is, how often they tan or how dark they like to go. These questions enable you to figure out what product would work best for them. If you choose wisely your customer will value your opinion and will be more receptive to trying other products you suggest next time they come for an appointment.

Discuss

Once the clients spray-tan is over, if you have followed the previous steps, you are in the perfect position to make a sale! Once your client leaves the spray-tan room, lead them to the counter and show them the products that you had discussed. Let them test, smell and feel the product. If you spoke about your retail earnestly and with consideration of their needs, they will, likely, follow through with a purchase.

 

Follow up

One often ignored, but vitally important, part of sales is the follow-up. Next time your client comes in remember to ask them how they liked the product. Not only does this provide you valuable feedback on your retail, but it shows the customer that you care and value them as a part of your business. We would suggest keeping notes of what clients purchased on their card, or on your scheduling app. Once they come in you will be able to give suggestions on other products based on what they did or didn’t like about the one they purchased last time.

Follow these tips and not only will your retail fly off the shelves, but you will build stronger relationships with your customers. There is nothing wrong with making sales, so long as you put them first.  

How to Prolong the Life of Your tan

One of the most common questions we get asked is “How can I make my tan last longer”. Sometimes you have events two weekends in a row, and want that tan looking fresh a week later- the life of a socialite can be hard!

If this is the case for you, we have a few hot tips!

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  1. Crème that body up: it’s no secret that hydrated skin looks best, but a lot of people don’t realise how vital it is for keeping your tan looking fresh. Apply our Crème De la Crème after every shower, and before you go to bed or after you wake up. Two applications daily should keep your skin looking lush.

  2. Face the facts: Our Face Tan Mist is any fake tanners’ best friend! Most people find that the tan on their face fades a lot quicker than body, and the reason for this is that most makeup has products or alcohol in it that will strip your tan. The face tan mist is a super refreshing spray with 5% DHA, so it works like gradual tan. Spray one or two times a day (or more) until you achieve your desired colour. It is so easy to use and an absolute staple in our lives. You will wonder how you ever lived without it!

  3. If you want to add some more colour: Our Gradual Tan is an amazing tan-extender. Apply once a day to add a new moisturising coat of tan to your skin. With 4% DHA this product will add some colour to that fading skin.

  4. No alcohol: Whoops did we scare you? You can still enjoy a glass of wine (or 5), we just don’t want you to wash your body with any product containing alcohol or SLS. Our amazing Cleanser is free of these two ingredients, and all other nasties. Wash in this bad boy and you will find your tan lasts so much longer. Plus, it contains our signature scent, so not only will you look like you just got back from a tropical holiday, but you will smell like it too!

  5. Get a little help from our fairy godmother: The Instant Tan will take you from rags to riches! Made up of beautiful natural products, this instant tan will give you an all over shimmer and bronze. This product will be your saving grace on the day of an event, because you can just pop it on and elevate the depth of your tan, then wash it off in the shower that night! You will be looking like Cinderella (post-makeover) in no time!

Have you got any tips? let us know in the comments!

New Years Resolutions

We are proclaiming that 2019 will be the year of achievable resolutions and big dreams! What do we mean? Well we resolve to start making our bed in the morning, but we dream of holidaying in Hawaii!

We have compiled a cheeky list of tanning resolutions (and how to keep them) that you can incorporate into your new year. We promise these resolutions are easier than quitting chocolate…

  1. I resolve to start washing my tanning glove:

Run our Tanning Applicator Mitt under hot water until the water goes clear, then leave it out to dry.

  1. I resolve to moisturise everyday to prolong the life of my tan:

If you want hydrated skin (You should!) try using our Crème De La Crème, before and after your tan. Beauticians you can also apply it to the knees, elbows, feet and hands of clients. This acts as a moisture barrier, so that those dry areas don’t go too dark after a spray.

  1. I will stop wearing moisturiser, makeup or deodorant to my spray tan appointments:

Skip the products and go bare, it will save your beautician time and give you an easy-breezy-even tan. Wearing deodorant or moisturiser can cause product to not stick well to the skin, so we want to avoid them, if possible. Just like our products, we want you to be Au naturale!

  1. I will exfoliate and shave before tanning:

We all know that fake tan looks a million times better on fresh skin! Buffing away the dead skin cells will give you a gorgeous streak-free tan. Try using a combo of our Body Exfoliator and Tan Removing Mitt, for baby soft skin.

  1. I will Fake it:

At Naked Tan we believe strongly that we should all protect ourselves from the sun’s harmful UV rays. That means no crisping yourself at the beach! Far too many people are hurt from a life sun-baking, so this year slip slop slap (and pop on some Mousse when you get home).

  1. I will apply with an applicator mitt:

You’ve seen those tans before, the ones that have streaky marks and white patches. There are a few reasons for this; they were rushing, they applied in lines not circular motions or they weren’t using a Mitt. This year we are resolving to have no more zebra legs!

  1. I will not to use soap that strips my tan:People always ask us how to make their tans last longer and this is what we tell them: moisturise, stay hydrated and use the correct soap! People are often using harsh shower washes that contain alcohol or other ingredients that will strip your tan. Our Body Cleanser is made from all natural ingredients that will keep your tan looking fresh, and your skin clean. Thank us later…
  2. I will love myself:

Tan or no tan, this is the year to show yourself love, goddess. Life is too short, so grab it with both hands (also grab a mimosa, because girl, you deserve it!)

Happy 2019 goddesses! We are wishing for nothing but happiness for all of you. May this year be the year you achieve your dreams, and finally learn how to fake tan your ankles properly.

Sydney’s Best Summer Bars!

When it comes to a summer evening in Sydney there is no shortage of waterfront venues for you to show off your fake tan. Shimmer up in your Naked Tan Instant tan for your night out as a glowing fake tan, cocktails and a cute summer dress makes for the perfect combo!

 

 

  1. Opera Bar

May it be a girls night out or a romantic dinner for two the Opera Bar is the summer venue for you! Sip away on cocktails or treat yourself to a delicious dinner as you look out over Sydney’s famous darling Harbour.

  1. Coogee Pavilion

For a beachside view, head to the rooftop at Coogee Pavillion. The three level venue has a section for all occasions, even offering a games room for when you’ve had enough of the sun tanning your back!

 

  1. The Bucket List

If you want to get the full Australian summer holiday experience you must not forget about The Bucket List. The Bucket List is a summer favourite and famous for its beachside residence. Combine the famous Bondi Beach with a bar and it becomes the your ultimate summer destination. This venue is where you’ll find locals and tourists unwinding after a long day sunbaking and tanning in the sun.

 

  1. Watsons Bay Boutique Hotel

For a classier Sydney beachside drinking spot visit Watsons Bay boutique Hotel. This picturesque venue takes in the ocean views of Sydney and is ideal for those chasing the summer sun. Famous for their summer sunset sessions, relax under a beach umbrella and soak up some rays whilst nibbling away at seafood and sipping on rose. Watsons Bay was voted the most instagramable location!

 

  1. The Island

For a summers day of drinking and sun tanning The Island is a popular Sydney venue. Relax on the water of Sydney Harbour as you are escorted to the venue via a private water taxi and courtesy boat. There is no classier way than to show off your fresh fake Naked Tan while dancing the night away! Tickets must be purchased online prior to heading to the Island.