How to Sell Retail in a Tanning Salon

Sales can feel hard, particularly in a salon where your customers are usually coming in for one service. However, if you can learn the trick to it, selling retail is an amazing way to boost business and help problem solve for your clients. The perfect place to make these sales is in the spray-tan room! your clients can often feel naked and nervous, but this is an ideal time to build rapport with your client and sell them products in an authentic way. We have the perfect five step process to making sales in the tanning room, and keeping your clients returning for more!

Small talk

While spraying a client it is always important to build a relationship and make a lasting impression. Just like everything in life, we are much more likely to gravitate towards someone that is friendly and engaging, so make sure to ask plenty of questions.

During this time ask your client questions such as, what are your plans for the weekend, do you fake tan at home, do you have any trips planned, etc. These little bits of information are natural paths to selling your products.

Problem-solving

The next phase of our method involves using all the information you have learned and figuring out how you can problem solve for your customer. The most authentic sales come when the seller offers a solution to an issue the client has, rather than suggesting a product that may have no relevance to them. For example, If your client has events two weekend in a row you can suggest an Exfoliator to help buff away the tan, in between weekends. Travelling customers are also great to sell to, as you can recommend a Gradual Tan to extend their spray-tan over the length of their trip or let them know about any travel sized products you might stock.

If you notice their skin is a little dry on certain areas, you can advise them about Creme De la Creme moisturiser. The possibilities are endless, as long as you listen carefully to your customer and make sure you are thinking of what would best suit them. There is no use selling them a product they don’t need, this will make you appear in-genuine, and lessen your chances of a repeat customer.  

Retail

Once you bring up a product the client will usually ask about it, which gives you the opportunity to show them how well you know the product, and why it would be perfect for them. List off the key features, talk naturally, and be sure to ask relevant questions to discern what product would be ideal for them. For example, if you were talking about a tanning product, find out what their skin type is, how often they tan or how dark they like to go. These questions enable you to figure out what product would work best for them. If you choose wisely your customer will value your opinion and will be more receptive to trying other products you suggest next time they come for an appointment.

Discuss

Once the clients spray-tan is over, if you have followed the previous steps, you are in the perfect position to make a sale! Once your client leaves the spray-tan room, lead them to the counter and show them the products that you had discussed. Let them test, smell and feel the product. If you spoke about your retail earnestly and with consideration of their needs, they will, likely, follow through with a purchase.

 

Follow up

One often ignored, but vitally important, part of sales is the follow-up. Next time your client comes in remember to ask them how they liked the product. Not only does this provide you valuable feedback on your retail, but it shows the customer that you care and value them as a part of your business. We would suggest keeping notes of what clients purchased on their card, or on your scheduling app. Once they come in you will be able to give suggestions on other products based on what they did or didn’t like about the one they purchased last time.

Follow these tips and not only will your retail fly off the shelves, but you will build stronger relationships with your customers. There is nothing wrong with making sales, so long as you put them first.  

Winter Skin Care Routine

As winter approaches our skin gets drier and the weather becomes duller, but that doesn’t mean you can’t be glowing! At Naked Tan, we understand not everyone can afford a summer holiday in Europe to get a natural goddess bronze. So, we are here to save your skin with our go to winter products!

Your skin is your biggest organ in your body so it’s important not to neglect it. The cooler weather can tend to make your skin look flakey and lifeless.

  1. The first step to our recommended skincare routine is to exfoliate using our Goddess Exfoliator.Our unique formula combines moisture rich coconut oil with smooth pumice grains and bamboo to gently exfoliate, leaving your skin soft, smooth and tan free. If you have any old tan still sticking, use our Tan Remover Mitt to easily remove those last bits of tan.

2. Take a warm shower using our Goddess Body Cleanser. It is enriched with Vitamin E, Aloe Vera, Organic Coconut Oil and Macadamia Oil moisturising your skin and leaving it purified.

3. Pat yourself down dry, don’t rub. Rubbing the towel can be harsh on your skin in winter and take away any beneficial natural moisture, whereas patting doesn’t.

4. Now to get you glowing! Our Goddess Self Tan is the perfect solution for dry skin. It is enriched with Shea Butter, Aloe Vera and Avocado Oil to nourish and hydrate your skin. The Goddess Self Tan will give you a professional and natural tanning result in just 2 hours.

5. Spritz your face with our NEW Face Tan Mist and use at any time of the day for a quick refreshment. Infused with cucumber, this cooling spritz will leave your skin feeling smooth & refreshed, while the hero ingredients of Witch Hazel, Green Tea, Aloe Vera and Chamomile will assist in reducing the pores & restoring your complexion.

6. To maintain your bronze and keep you hydrated we recommend using our Goddess Crème de la Crème. Enriched with Shea Butter, Cocoa Butter and Aloe Vera, Goddess Crème de la Crème is perfect to be used as an everyday body moisturiser to increase the longevity of your tan.

7. Go out and enjoy a hot chocolate with some friends then take an Instagram pic in your glowing skin and tag us @nakedtanofficial!

Don’t let the winter blues ruin your mood and skin, let us come to the rescue!

Give us a call today on 1300 365 683 or email us at info@nakedtan.com.au.

What are your favourite things to do in winter? We’d love to hear from you in the comments!

 How to Maintain a Spray Tanning Service During Cooler Months

Every year, around this time, we are inundated with emails from salons asking how they can keep business coming in over the colder months. So, if things are getting a little slow in the salon, don’t worry, you aren’t alone!

So, to help keep our Naked Tan goddesses busy, we thought we would make a little list of our 5 top tips and tricks…

  1. Loyalty cards:

Loyalty cards are a fun way to give back to your clients, while bringing business in. You can even purchase Naked Tan loyalty cards directly through us! The cards we sell offer your client their 6th tan free. It’s a great incentive for your client to return and make spray-tanning a part of the regular beauty regime.

  1. Offer discounts:

Any discount is a good discount! Taking even $5 off the price of your spray tans is a wonderful way to maintain work over winter. A popular strategy is to advertise this deal on social media, then state that to receive the deal customers should mention it when booking. That way you can see which customers you have brought in because of the discount!

  1. BFF- Best Fake (tan) Friend:

We love female friendships, so let’s reward them! If your client brings in a friend, they get 10% off their spray tans. You can pick the discount percent based on your salon pricing, but we have seen this deal offered in a variety of different ways. Some salons have a flash ‘buy one get one free’ Spray tan sale, or 5% off each. This is also an amazing way to broaden your clientele, by having your clients bring in customers that may not have used your services before.

 

  1. Speaking of best friends, social media is yours!

We all know that social media is taking over the business world, and chance are if you are reading this you probably have your salon set up online. If you aren’t already on it, we highly recommend creating an Instagram, particularly if you are looking for a younger clientele. This social media platform is an amazing way to showcase your salons unique style and come up with a fun aesthetic that will bring in customers. On Instagram and Facebook, you can also advertise all your deals, and show off your amazing spray tan skills (before and afters are always popular). The benefit of Instagram is it is easier to build a following than on Facebook, and you can tag any great client pics to broaden your reach.

 

  1. Collab!

Try reaching out to other businesses for collaborations, such as event or wedding planners, broadcasting networks etc. Companies that operate in the limelight all year are amazing to work with. Try contacting a local news station, or an events company and offer them a great deal on spray tans. This little tip is one people don’t take advantage of enough, and it is an incredibly effective way to ensure business year-round.

 

Well that’s that ladies and gents, our main tips on how to keep you busy through the cold months. Test out a variety of these tips to work out which is most effective for your salon. If you need any help we are always here, and if you have any ideas leave a comment below!

 

 

How to Prolong the Life of Your tan

One of the most common questions we get asked is “How can I make my tan last longer”. Sometimes you have events two weekends in a row, and want that tan looking fresh a week later- the life of a socialite can be hard!

If this is the case for you, we have a few hot tips!

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  1. Crème that body up: it’s no secret that hydrated skin looks best, but a lot of people don’t realise how vital it is for keeping your tan looking fresh. Apply our Crème De la Crème after every shower, and before you go to bed or after you wake up. Two applications daily should keep your skin looking lush.

  2. Face the facts: Our Face Tan Mist is any fake tanners’ best friend! Most people find that the tan on their face fades a lot quicker than body, and the reason for this is that most makeup has products or alcohol in it that will strip your tan. The face tan mist is a super refreshing spray with 5% DHA, so it works like gradual tan. Spray one or two times a day (or more) until you achieve your desired colour. It is so easy to use and an absolute staple in our lives. You will wonder how you ever lived without it!

  3. If you want to add some more colour: Our Gradual Tan is an amazing tan-extender. Apply once a day to add a new moisturising coat of tan to your skin. With 4% DHA this product will add some colour to that fading skin.

  4. No alcohol: Whoops did we scare you? You can still enjoy a glass of wine (or 5), we just don’t want you to wash your body with any product containing alcohol or SLS. Our amazing Cleanser is free of these two ingredients, and all other nasties. Wash in this bad boy and you will find your tan lasts so much longer. Plus, it contains our signature scent, so not only will you look like you just got back from a tropical holiday, but you will smell like it too!

  5. Get a little help from our fairy godmother: The Instant Tan will take you from rags to riches! Made up of beautiful natural products, this instant tan will give you an all over shimmer and bronze. This product will be your saving grace on the day of an event, because you can just pop it on and elevate the depth of your tan, then wash it off in the shower that night! You will be looking like Cinderella (post-makeover) in no time!

Have you got any tips? let us know in the comments!

Our Guide to Glow!

The word of the moment in the beauty world is GLOW! Everyone wants to have that natural radiance that’s all over Instagram. We have some hot tips on how to get that ‘I just got back from the Maldives’ glow!

 

– Beautiful skin starts from within- so drink plenty of water!

– Make sure to moisturise after every shower and before and after tanning. Our Crème de la crème is made of Shea Butter that will leave your skin super hydrated.

– Use our Body Exfoliator to gently buff away your dead skin. This will make your complexion appear brighter and will prepare you to apply your tan.

– At least 12 hours after exfoliating choose a self-tan product and apply, but don’t forget to moisturise after to lock in your tan!

– You can also use a gradual tanner to give your skin a natural sun-kissed look all year round.

– One of our favourite product for creating beautiful dewy skin is our instant tan. It contains Mica, which is a natural material that gives off an iridescent shimmer. You can apply it all over your body!

– For a subtle look, apply the instant tan to; the tops of your cheekbones, under your brow ridge, along your cupid’s bow, on your collarbones and your shoulders. This will highlight your features and is a fun way to add some subtle glamour.

– Chuck on some lip balm to top it all off.

 

A little luminosity is an easy way to make you feel better about yourself, and these tips will work for any woman, any skin tone. Let us know in the comments If you have any of your own tips!