How to Sell Retail in a Tanning Salon

Sales can feel hard, particularly in a salon where your customers are usually coming in for one service. However, if you can learn the trick to it, selling retail is an amazing way to boost business and help problem solve for your clients. The perfect place to make these sales is in the spray-tan room! your clients can often feel naked and nervous, but this is an ideal time to build rapport with your client and sell them products in an authentic way. We have the perfect five step process to making sales in the tanning room, and keeping your clients returning for more!

Small talk

While spraying a client it is always important to build a relationship and make a lasting impression. Just like everything in life, we are much more likely to gravitate towards someone that is friendly and engaging, so make sure to ask plenty of questions.

During this time ask your client questions such as, what are your plans for the weekend, do you fake tan at home, do you have any trips planned, etc. These little bits of information are natural paths to selling your products.

Problem-solving

The next phase of our method involves using all the information you have learned and figuring out how you can problem solve for your customer. The most authentic sales come when the seller offers a solution to an issue the client has, rather than suggesting a product that may have no relevance to them. For example, If your client has events two weekend in a row you can suggest an Exfoliator to help buff away the tan, in between weekends. Travelling customers are also great to sell to, as you can recommend a Gradual Tan to extend their spray-tan over the length of their trip or let them know about any travel sized products you might stock.

If you notice their skin is a little dry on certain areas, you can advise them about Creme De la Creme moisturiser. The possibilities are endless, as long as you listen carefully to your customer and make sure you are thinking of what would best suit them. There is no use selling them a product they don’t need, this will make you appear in-genuine, and lessen your chances of a repeat customer.  

Retail

Once you bring up a product the client will usually ask about it, which gives you the opportunity to show them how well you know the product, and why it would be perfect for them. List off the key features, talk naturally, and be sure to ask relevant questions to discern what product would be ideal for them. For example, if you were talking about a tanning product, find out what their skin type is, how often they tan or how dark they like to go. These questions enable you to figure out what product would work best for them. If you choose wisely your customer will value your opinion and will be more receptive to trying other products you suggest next time they come for an appointment.

Discuss

Once the clients spray-tan is over, if you have followed the previous steps, you are in the perfect position to make a sale! Once your client leaves the spray-tan room, lead them to the counter and show them the products that you had discussed. Let them test, smell and feel the product. If you spoke about your retail earnestly and with consideration of their needs, they will, likely, follow through with a purchase.

 

Follow up

One often ignored, but vitally important, part of sales is the follow-up. Next time your client comes in remember to ask them how they liked the product. Not only does this provide you valuable feedback on your retail, but it shows the customer that you care and value them as a part of your business. We would suggest keeping notes of what clients purchased on their card, or on your scheduling app. Once they come in you will be able to give suggestions on other products based on what they did or didn’t like about the one they purchased last time.

Follow these tips and not only will your retail fly off the shelves, but you will build stronger relationships with your customers. There is nothing wrong with making sales, so long as you put them first.  

Spray Tanning for First-timers: What You Should Know About It

Many look a lot better when they have a little color. This is the reason why spray tan is the hottest trend these days. Numerous people are turning to spray tanning to get that stunning bronze glow. In the past, people prefer to get tanned naturally, but since prolonged exposure under the sun is harmful to the skin, it gained a bad reputation. Even tanning beds are not a good thing these days.

Before considering instant tan, you should learn the basics of spray tanning. Here are things that you should know about it:

 

What is spray tanning?

Spray tanning is considered sunless tanning. It is the application of fine mist spray on your body. Best spray tan is designed having DHA (Dihydroxyacetone). DHA reacts to the skin by turning it tan or bronze. The effect lasts from three to seven days. Generally, it is safe for the skin. However, it does not provide any protection against UV rays.

 

What are the methods of spray tanning?

Many celebrities and models prefer spray tanning because it is easy to use and it is not time-consuming. There are three methods you can consider here. The first method is going to a tanning salon with booths; the booths are equipped with nozzles that are capable of spraying the entire body with the tanning solution. If you are not up for it, spray tanning can be administered using airbrush; this is similar to what the painters use. Airbrush is smaller and portable compared to booths. Finally, you can get a spray tan from a bottle. Many companies produce spray tanning products having the same ingredients provided in salons or airbrushes.

 

What are the pros and cons of spray tanning?

Before learning about the pros and cons of fake tan, you should know that regardless of the forms (lotions, cream, and mousse) of self-tanning, they use the same active ingredient – DHA. The good thing about spray tanning is it is easy to use – after blending, and you can instantly spray it on your entire body. Another benefit is it dries rapidly compared to other tanning products. As for the color, it varies from one person to another.

 

For those that do not like spray tanning, the biggest downside is the cost. You should be aware that one session can cost anywhere from $25 to $50 depending on the place. This is more expensive compared to using tanning lotions and creams. Another downside is you have to continuously experiment to get the blend that you like. Remember that everyone has different skin chemistry. What worked for the others might not work for you. With this, you need to constantly experiment and see what works best for you.

 

How to prepare for your first tanning session?

As soon as you give tanning spray a chance, you should schedule for an appointment. Before going, make sure that you shaved or wax. Do not forget to exfoliate your skin before you come to your appointment for better results. When you are in the salon, remove the makeup, moisturiser or deodorant before allowing them to spray. More importantly, before application, apply a meager amount of Vaseline on your knees, ankles, palms, and elbows. Do not forget to wear a shower cap and put lip balm on your lips.