7 Expert Tips for a Longer-Lasting Fake Tan

1. Exfoliate Before Applying Your Tan

The secret to a smooth, even fake tan starts before you even apply it. Dry skin and old tan build-up can cause patchiness and uneven fading, so exfoliating is essential.

Use our Naked Tan gentle exfoliator and our Naked Tan Exfoliating mitt to remove dead skin cells 24 hours before tanning. Pay extra attention to dry areas like elbows, knees, ankles, and wrists.

2. Moisturise Dry Areas Only

Hydrated skin helps your tan develop more evenly and last longer — but too much moisturiser all over your body can dilute your tan.

Before applying your fake tan, lightly moisturise with our Crème De La Crème dry areas such as:

• Elbows
• Knees
• Ankles
• Hands
• Feet

3. Avoid Showering Too Soon

One of the biggest mistakes people make is rinsing their tan off too early. Your tan needs enough time to properly develop and settle into the skin.

Always follow the recommended development time for your tanning product and avoid:

• Sweating
• Swimming
• Showering
• Tight clothing

during the development period.

The longer your tan develops correctly, the longer it will last.

4. Keep Your Skin Hydrated Daily

Moisturised skin = longer-lasting fake tan.

When your skin becomes dry, it naturally sheds faster — which means your tan fades quicker too. Applying our Crème De La Crème moisturiser daily helps lock in hydration and keeps your tan looking fresh and even.

5. Take Lukewarm Showers

Hot showers and long baths can strip your fake tan much faster than you think. Excess heat dries out the skin and speeds up exfoliation, causing your tan to fade unevenly.

To help your tan last:

• Use Naked Tan gentle Body cleanser
• Use lukewarm water
• Avoid long baths
• Pat skin dry instead of rubbing with a towel

Your skin — and your tan — will thank you.

6. Avoid Harsh Products

Certain skincare and body products can break down your tan faster, especially products containing:

• Retinol
• AHAs/BHAs
• Benzoyl peroxide
• Strong exfoliants
• Alcohol-based formulas

7. Top Up Your Glow Gradually

Instead of waiting for your tan to completely fade, maintain your colour with our natural golden gradual tan, top-up application every few days.

This helps:

•  Extend your tan
• Prevent patchiness
• Keep your colour looking fresh and even

A gradual tanning routine is the easiest way to maintain a natural bronzed glow all year round.