Why Your Tan Fades Faster and How to Make It Last!

Why Your Tan Fades Faster and How to Make It Last!

There’s nothing worse than achieving that perfect bronzed glow, only to watch it fade away faster than expected! Whether you're rocking a gorgeous Naked Tan glow or trying out a new self-tanner, it can be super frustrating when your tan doesn’t last as long as you’d hoped.

But don’t worry, we’ve got you covered! In this post, we’re diving into why your tan might be fading faster than you’d like and sharing all the insider tips on how to make it last longer. Let’s get into it!

The Real Reason Your Tan Fades Faster

First off, it’s important to know that your tan is sitting on the very top layer of your skin; the stratum corneum. Self-tanners work by reacting with the dead skin cells on the surface, creating that gorgeous sun-kissed colour. Naturally, your skin sheds these cells over time, and as they fall away, so does your tan. Typically, your skin renews itself every 28 days, but there are quite a few factors that can speed up the process and make your tan fade faster.

Why Your Tan Might Be Fading Fast

1. Skipping the Prep

Proper prep is key to a flawless tan! Failing to exfoliate before applying your tan means that it can cling to dry patches and uneven skin, resulting in a blotchy or patchy fade. Make sure to exfoliate and shave at least 24 hours before tanning to create the perfect canvas.

2. Dry Skin Drama

Dry, flaky skin doesn’t hold onto tan well. If your skin is dehydrated, it becomes patchy and peels—taking your tan along with it. Keep your skin moisturised daily with nourishing products to lock in hydration and maintain that glow.

3. Hot Showers & Harsh Products

Hot showers and harsh soaps can strip your skin of moisture and speed up the shedding process. Stick to lukewarm water and use sulfate-free, gentle cleansers to help your tan last longer.

Pro Tip: Naked Tan offers a Body Cleanser that nourishes and helps to protect and prolong your tan, featuring glycerin, aloe vera, and coconut oil; all deeply hydrating agents.

4. Sweaty Workouts

Intense sweat sessions can cause your tan to fade unevenly, especially when combined with tight gym clothes. If you’re hitting the gym, wear loose, breathable fabrics to minimize friction and sweat build-up.

Pro Tip: Naked Tan offers a Water-Resistant Solution that helps protect your tan from fading during sweaty workouts or exposure to water—perfect for active lifestyles!

5. Neglecting Aftercare

If you’re not moisturizing daily, you’re letting your tan fade faster than it should. Daily hydration keeps your skin cells plump and intact, preserving your tan for longer.

Top Tips to Make Your Tan Last Longer

• Exfoliate Before You Tan: Create a smooth base for the tan to adhere to.

• Moisturize Daily: Hydrated skin retains colour more effectively.

• Cool Showers Only: Avoid hot water, which dries out the skin.

• Pat, Don’t Rub: Gently pat your skin dry with a towel after washing.

• Touch Up with Gradual Tanner: Keep the glow going with gradual tanning products to top up colour.

The Naked Tan Secret

Our 2-Hour Wash & Wear formula not only develops quickly but also locks in hydration, thanks to skin-loving ingredients like aloe vera and coconut oil. Plus, our Water-Resistant Solution means you can stay active without worrying about your tan fading prematurely.

To extend your glow even further, we recommend incorporating Naked Tan Gradual Tan into your routine to maintain that bronzed look between applications. And don’t forget about our Naked Tan Face Tan Mist—the perfect way to keep your complexion matching your body glow!

Getting a long-lasting tan doesn’t have to be tricky! With the right prep, daily maintenance, and some smart choices (like choosing Naked Tan), you can enjoy a radiant glow that goes the distance. Remember—hydration is your best friend!

Got any more questions or tips to share? Drop a comment below or connect with us on social media. We’d love to hear from you!